Ukraine / Clothing / Oggi expands the range of
in August 2010 Market chain of stores women's clothing and accessories, will present his first collection of menswear. Parallel to this, the retailer chooses the designer-constructor Bayer and children's clothing, but the launch date of this line is not specified.
According Arcadia Pekarevskogo, vice president of sales network Sela, at the start line Children's clothing retailer Oggi require several million dollars, and the project's success depends primarily on the pricing policy and promotional support. Despite the fact that the circulation of children's clothing retailers is much lower than that of products for adults, the development direction may positively affect the size of the average bill by bringing to the format of family store.
According to marketing agency Step By Step, the market for baby clothes in Russia in 2009 amounted to 6.2 billion dollars, and in 2010 will increase substantially.
Source: ShopAndMall.Ru
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