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Ukraine / Clothing / In Ukraine British clothing chain River Island

Network River Island will appear in Ukraine in the next two years. This was stated by Director General Maratex in Ukraine Dmitry Ermolenko.
«Our plan is for 24 months to open its first store River Island in Ukraine. Of course, we want to do this before, but it all depends on the family Lewis, who managed them in Britain. They want us to be honed team and work shops in Russia, there have already been opened a few stores. And then with this team to work in Kiev ", - said Dmitry Ermolenko. According to him, investment in shop area 550-600 square meters. m to an average of EUR1000.
«British brand River Island - a youth clothing middle segment, similar to Esprit and MEXX, but the c more fashion direction," - added Mr Ermolenko.
Maratex company has already opened two store River Island in Moscow. First monobrend appeared first in 2009 in the SEC "Metropolis" and the second - in late 2009 in the SEC "Golden Babylon - Rostokino. The average price for a thing from River Island is 1000-3000 rubles. (250-750 grn.) Russian experts believe the selected segment is profitable.
«I think I took a pause Maratex in opening stores River Island, to see how they take root in Russia, and not risk a crisis in the opening of new outlets. Moscow, of course, not Kiev, but the similarities of markets there. Here's a company and be able to at least a year to evaluate the sale and then push the brand here. It is difficult to assess how the River Island work in Moscow. Must pass больше времени»,— отметил топ-менеджер одной крупной сети одежды на правах анонимности.
Напомним, структура спроса в одежном ритейле с начала кризиса значительно changed. The buyer began to choose low-cost brands in the segment of "average" and "below average" and even less to buy. In this case, according to market players, the share of impulse purchases. So the company, which until the crisis had an average increase of 20-30% annually, faced with the need not only to reconsider range and to begin a promotional period before and just less ordered clothes - the whole range has shrunk by at least 15-20%. Sales fell at the same time over the past year on average by 20-30% depending on the segment. Retailers have closed unprofitable stores, but no major chain clothing is gone from the Ukraine. According to Financial Intelligence Unit Pro-Consulting, if retail sales of apparel in 2009 decreased by 30% - to $ 10 billion, this year the volume of the market could grow to more than $ 11 billion
Company Maratex unites Ukraine shops of clothes and footwear under the brands ALDO, Esprit, Peacocks and Palmers. In Russia, Kazakhstan and Ukraine operates 63 stores. Founded in 2006, after the merger Russian BTI-Systems (brand Esprit, Peacosks, Cortefiel and Lulu Castagnette) and Baza (Ukrainian Franchising Esprit). The main shareholder - the Polish distributor of EM & F. River Island - a popular youth brand from the UK provides a fashionable stylish clothes, shoes and accessories. As at 31 March 2010, the network includes 280 River Island shops in the UK and 32 stores outside the country: Amsterdam, Rotterdam, Warsaw, Moscow, Kuwait, Dubai, Singapore and Bahrain.
Source: www.markets.eizvestia.com
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