Russia / Trade / Kenzo sniffed to Russia
French fashion House Kenzo SA (part of the concern Moet Hennessy Louis Vuitton) acquired the trademark "Indigo," a Russian manufacturer of perfumes and cosmetics Faberlic. Plans for the brand Kenzo did not disclose. Perhaps this is the case when a global company forced to redeem at your local brand owner, which owns around the world.
According to Rospatent, the trademark "Indigo" (registered the third class of ICGS - "essential oils, cosmetics, hair lotions, etc."), owned by OAO Faberlic, now belongs to the famous French house Kenzo SA, part of the holding Moet Hennessy Louis Vuitton (LVMH). The Russian company became the owner of the mark in 2007, described in the materials registrar, buying it from the company "Tabaella", which registered the trademark in 2005.
Owner "Faberlic Alexey Nechaev confirmed that the trademark was" recently sold Kenzo ". "Under the brand "Indigo," we plan to launch a new line of products, but eventually abandoned this project. Sign as we have bought and sold for a penny, "- explained. On the causes of interest to the brand Kenzo Mr Nechaev unaware.
At the request of the Russian and French offices Kenzo SA yesterday did not respond. Partner at the law firm Baker & McKenzie Eugene Arievich (the firm represents the interests of Kenzo for this trademark) has refused to comment on the conditions and reasons for purchasing the plate, but noted that "The acquisition of the mark usually indicates that the company has intentions to use the brand, both within the existing range of products and upcoming for release. "The line items listed on the site Kenzo, journalists found only spirits that are used with reference to the word" indigo "- L` eauparKenzo eau Indigo.
Co-owner Network Douglas Rivoli Vladimir Voronchenko believes that the transaction amount does not exceed the "tens of thousands of dollars." "Foreign companies sometimes purchase the cheap and underutilized brands, similar to their own, in the hope that it will allow them to continue to avoid problems with the promotion, "- he said.
Kenzo SA, established in 1970, produces clothing, fragrances and cosmetics. Since 1993, part of LVMH (revenues in 2009 - € 17,053 bn).
"Faberlic" has existed since 1997. Revenue in the 2009th - 7 billion rubles.
Foreign companies often face the unauthorized registration of their trademarks in Russia recognizes partner at the law firm Goltsblat BLP Ekaterina Tilling. "If the territory of Russia trademark already registered, even placing an order for registration of a mark on the international procedure under the Madrid Agreement and Protocol to it with the spread of Russia, the applicant company will receive a waiver. The current registration in Russia in this case would be a priority "- explained Ms. Tilling. So, to protect its trademark in Russia, the French company Champagne Louis Roederer had go through the trial. Originally Rospatent stopped the legal protection of its brand famous Cristal champagne on the basis that the Brand similar to the degree of mixing with the trademark of Russian vodka, Kristal, while Cristal has been registered in Russia only in 1994, and Kristal - back in 1974. However, the Moscow Arbitration Court in November 2009 ruled in favor of French. But sometimes the aliens to use Russia to its trademark, it's easier to buy it from a local owner, concludes Ms. Tilling.
However, there are also cases of international corporations buying the little-known Russian brands. For example, the same commodity sign "Indigo", but the 30-th class of ICGS - coffee, tea, pastries, ice cream, etc. - before the Swiss Nestle SA acquired the rights to the mark, according to Rospatent switched to Nestle in February 2010 from the LLC Favart. " Director of Corporate Affairs "Nestle Russia and Eurasia Andrei Bader, confirmed the purchase of the brand, but declined to comment on its conditions and objectives for future use. "At the moment the trademark, either in Russia or outside the company has not yet used," - noted he said.
Source: Kommersant
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