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Switzerland / clothing / s Family Oggi

Chain stores women's apparel and accessories, Oggi, owned by LLC "August", plans to launch a line of children's clothing. Ad for designer designer baby clothes, and Bayer posted on its Web site. The representative of the department Personnel Oggi confirmed that the development of this line has already begun. When children's clothes appear in stores, he said.

This is the next step in the universalization shops - in August, according to the manager Oggi, will begin selling men's clothing, this line will be in 100 stores. Commercial Director Philippe Oggi Kapchits had no comment.
Investments in launching children's line will be several million dollars, said Arkady Pekarevsky, Vice President Network Sela. Success depends on the direction of pricing policy, expectations of buyers and campaign Oggi, he adds.
When you trade baby clothes turn on 1 sq. km. m 1,5-2 times lower than male or female, but the move will increase the average check by bringing to the format of family store, said Denis Bogatyrev, Commercial Director of LBP-group "(representing Mexx, which also has children's line). If Oggi keep low prices for children's assortment, the demand for it will, because brand women customers - potential mothers, he said.
market children's products are not filled, with a reasonable approach, one can find its niche, sure Irina Staroverova, PR-manager of OAO Melon Fashion Group. According to her, her company was considering launching children's line, but neither the experience nor the understanding.
According to marketing Agencies Step By Step, the market for baby clothes in Russia last year totaled $ 6.2 billion in 2010 approached $ 7.2 billion

Ltd. "August", selling women's clothing and accessories
Founded in 1998, Network - more than 300 stores under the brand Oggi in Russia, Ukraine and Kazakhstan. Since August 2010 the network will be operational under the brand Oodji. Owner - Whicro (Switzerland). Revenues for 2008 - 4.8 billion rubles. (SPARC). Profit - 639 mln.

Source: Vedomosti

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