Franchising as a mirror, or How to be the best in franchising
Development franchise relationship was a mirror-minded approach in the construction business. Two economically active entrepreneur - the franchisor and the franchisee, seeking on the market each other, constantly asking themselves: How would I have done, if I place the other side?
Mirror allows you to see for themselves and their expectations forces behave as you would like to see you. Try to his thesis, "Franchising as a mirror" and review their development strategy.
I am sure that the part of entrepreneurs who dream of franchising and making their first steps in it, in fact, entangled in the assessment of its place and value of its business in the economy sector and region. Gipertroffirovannoe value "I" is doing great harm to business and partnership. Love of self and to your business in itself " has a right to be represented and shown around, but to a certain limit. Empirical limit for each can have its own and often unidentifiable entrepreneurs themselves. This is also how to be a "good" ... Remember: "What is good and what is bad ?"...
Let's define what is good in franchising.
You decided to prepare a franchise for sale, go to this guidebook:
1. Divide the "self", their time and competence of your employees for the purpose of your business and the development of your franchise. Now you have two businesses: one selling a product the final buyer in another - selling a product-deductible mediator for purposes of reselling your product to the end consumer. Not poluchetsya - goodbye.
2. Realize the real value of your franchise to potential franchisees. Find benefits for him at every moment of the Franchise: before the opening, in the beginning, when operating at full strength after the return of investment. And even look for benefits after work. No benefits - goodbye.
3. Stocks of paper, electronic files, by means of collaboration on documents, photos, video and audio recording devices. Everything you do is recorded. This is the foundation of your intellectual product. Do not want to - good-bye.
4. Try all possible starting points, configure a model point, test innovations, and other solutions. Sorry for the money and time - goodbye.
5. Communicate with all, who could become your franchisees. Do not want to - good-bye.
6. Know all members of your industry and competitive frontier. Laziness - goodbye.
7. Make sure every step of the industry, be the first. Scary - good-bye.
8. Consult with an advisor. Think that protects confidential information - Bye.
9. Register and protect all intellectual property. Do not see the need for and sorry for the money - goodbye.
10. Do it all every day - hello.
now a potential franchisee, communicating with you will see the full image quality franchisor.
proceed to the second side. Entrepreneur, think about buying a franchise should also go through my guidebook:
1. To formulate the exact purpose of buying a franchise: earnings diversiffikatsiya assets, income stabilization, efficacious use of premises, etc. Targets are not exact, several of them - goodbye.
2. Remember their childhood dreams and desires. No desires - good-bye.
3. Articulate the desired sector work and the border with them. Lost - goodbye.
4. Count the money and determine the time when you can make investments in the business. Formulated a "well somewhere thousand ..." - Bye.
5. Read everything that is connected with the franchise of the selected industries. Not know how to read - good-bye.
6. Communicate with all of the franchisor, as to tell them about yourself and learn all about them. Do you think that off with one meeting - Bye.
7. Invite to the examination of documents received from the franchisor of independent consultants. Most intelligent - good-bye.
8. Getting Started for franchise, remember that the Acting governor of personal God on your land (read - the franchise territory) is the franchisor - All questions to him. An atheist in this issue - good-bye.
9. Remember that the franchise relationship contains three stages "before" "during" and "after" time of action franchising agreement. Doubt that the end of the contract leads to a new form of commitment - goodbye.
10. You understand the training to work as Franchisees - hello.
Knowing how to behave and how you should behave in the opposite side, a sense of "mirror" will rise. Do you want to Report from the franchisor, "look in the mirror and poluchete it. You need a profile of your potential franchisees, "look in the mirror and get it. If the mirror lying (a mirror priori lie from a technical point of view may not) mean to you now is not a reflection of a partner, and for a time revived his ghost: upload to with galyutsinatsiyami ... we are not on the right track ...
Actions franchisor and franchisee and mirrored according to the agreement and in accordance with the practice itself franchise. Flips responsibility, influence and action.
With respect to your business,
Andrew Krivonos
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